Throughout this report I will look at promotional and viral videos. It shall be both market and product research and an analysis, providing what should be a detailed overview. To achieve this I will examine the production process and its constraints, the need and use of promotional videos, and examples of existing promotional videos, on both a professional and amateur level. Both the clients needs and the restraints of the creators must always be considered and addressed. Promotional videos are made and watched by a huge variety of people, corporations and institutions. They come in many different forms, are created for different purposes and are made and distributed in a wide variety of ways. They have proven hugely successful in many different industries. Thier success has expanded and surged tremendously since the internet was introduced.
As I have said, there are different forms of promotional and…
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