TV Studio Audience Research (And a little Market research too)

To give myself a clear target market to aim my show at, I have done both primary and secondary research. It is critical to generate an idea in your head of your audience, as at the end of the day you need to decide things based on what they will appreciate. Doing this will ensure both that they enjoy the show and also that they come back to watch it again in the future. My resources were fairly limited, compared to say that of a production or broadcasting company. The invest huge amounts of money and resources into audience research. In this day and age though it has never been as easy to do on mass. My idea is a sports-spoof show, so I needed to know about attitudes to comedy and sport shows and how many people watch them. 


For my primary research I created a survey on ‘’. I had ten questions, and ten responses, giving me a hundred questions answered in total. This should give me a neat little insight into some consumer attitudes and trends. Out of the ten people, only one did not fit into either the 0-17 or 18-24 age group. This was useful as my show will primarily be targeting young adult audiences. None of them selected that they don’t watch TV shows, with the majority putting that they watch shows daily. This was interesting to see, as it suggests that younger people do tend to watch a lot of Television. It is therefore fortunate I am aiming my show at them.

In response to me asking what their favourite genres were, the majority said comedy. As my show is a spoof it will be a type of comedy, and there will be a real focus on the comedic elements. I was pleased when I saw this result. I then asked what their hobbies were. I got quite a mixture of responses, and a fair few creative hobbies like photography. I did also notice, that 4 out of the ten of them put either a sport or going to the gym as one of their interests. I would not have expected this to have been so high (perhaps because of the stereotype of the age group in question being lazy). Almost half were into some sort of physical activity. This could be a valuable asset considering my show is sport themed. When combining this info with the fact that the majority of them like comedy television, it is looking like my sports spoof should be rather popular.

Other things I asked them were where they were employed; their gender; their current favourite TV show; how they watch TV shows; whether they ever watched sports shows; and whether or not they would consider watching a sports spoof show. The majority of people said they never watched sports shows. 4 out of ten said they would consider watching a sports spoof show. That isn’t quite half but I was still fairly pleased with that. Sometimes ideas don’t seem hugely appealing but if you catch some of the show they’d see that really it is very funny. Hopefully anyway. I also noticed that three quarters of the people who said they would watch a sports-spoof were male. Now granted it is a fairly small proportion, but this could still suggest that more males may be interested. This would align to the stereotype that males on the whole are more interested in sport (or though I don’t see their being any real backbone to this theory). 


For my secondary research I looked at a few different places on the internet for information. I could not find any popular sports-spoof shows, as I don’t think there are many out there. I felt this meant there is a gap in the market for such a show. The is a sports based comedy panel show called ‘A League of Their Own’. I thought this would be a good place to start. On Facebook I found that over 116,000 people had ‘Liked’ it. I saw only 530 people were ‘talking about it’ however. So There wasn’t a particularly big amount of current activity. To get some perspective and a comparison I looked at popular-music themed comedy panel-show ‘Never Mind The Buzzcocks’. This show had over double as many likes, and 12 times as many people were talking about it. I checked ‘Mock the Week’, a politically  themed comedy panel-show. I knew ‘Mock the Week’ was very popular. Over two million people had liked it. So for some reason ALOTO wasn’t as popular as these other shows. Hopefully it won’t be because it is sports themed. My theory is that it is because it is on Sky so only people who pay for the subscription can watch it, limiting it’s market. Learning from this, I would hope to go in with the BBC (or failing that Channel 4) if I was to actually make my show professionally.

I searched YouTube for ALOTO. The most popular result was a ‘best moments’ video. It only had 15,000 views, and didn’t have any comments which was a shame as I wanted to analyse some to see what fans were saying about the show. There was a DVD on Amazon, a ‘best and unseen moments’. It only had nine reviews, all 5 star! When looking at what people had wrote I kept seeing ‘very funny, lot’s of laughs!’ and other similar comments. It seemed a lot of people had bought this DVD for a relative who liked either the show or sport generally. It was all positive things which was good, and they must have been fairly dedicated fans as their was a £20+ price tag on this DVD.  

I then looked on BARB, at the top 30 highest ranking shows on a number of popular channels. As expected, there were no sports-spoof shows. Just to get an idea though I looked at how many sports shows were on there. ‘Rugby Six Nations’ got nearly 6 million views. ‘Final Score’ got 1.6 million. ‘Splash!’ on ITV got 3.5 million, this is a show featuring celebrities trying to master diving, and there are comedy elements too. ‘The Jump’, following winter sports took places 4,5,6, and 7 on Channel 4 (different versions of the show). This surge in popularity is almost certainly because of the winter Olympics just starting. None of Channel 5’s top 30 shows were sports themed.

All in all I think I got a lot of insight both through my primary and secondary research. I have seen there is no one popular sports-spoof show dominating the market, and so there is room for mine. I have seen that a fair few people in the age category I am aiming at say they would be interested in a show like mine. I have also seen that regular sports shows are hugely popular, with multiple ones getting millions of views a week. I can use all of these findings when constructing and developing my idea.          







Multi-Camera Programme Report

Multi-camera production is a huge part of television. It creates opportunities and possibilities not possible with single-camera production. Usually things that are filmed live use multi-camera production as they can’t be refilmed from different angles (as you would with single-camera production).


Quiz shows and game shows usually use multi-camera production. It allows different shots sizes to be used live which is important as there are usually two teams and host, sl who need medium close ups for reaction shots etc. Some soaps such as Eastenders use multi-camera, it speeds up the filming process saving time and therefore money. Sport based programmes like like Match Of The Day always use multi-camera. There are various tracking shots, and wide aerial shots so you can see all of the pitch. There are conventionally reaction shots of players (or managers) after they score or something else deemed important. Then back at the studio where they discuss the football there are several cameras too.  


Looking at the TV shows Never Mind The Buzzcocks and Mock The Week, we can see several conventions that are the same in both. The first thing we see in both programs is an establishing shot, the audience is visible in both. This allows us to see the setup of the studio, and familiarises us with where everyone is in relation to each other. Without this shot (and only medium close ups) it would be confusing. Next in both programs we get a medium shot of the host. In Mock the Week it the camera is zooming into the medium shot, so it is somewhat different but still using the convention.


Next both the shows introduce the guests that particular week. On Mock the Week you get a shot of one whole team, and then the other. Next it shows a medium shot of each individual guest, one after the other. On Never Mind the Buzzcocks it is structured slightly differently. You get a shot of each guest as the host introduces them. Then when all have been introduced, you see see a shot of the whole time, one team then the other. So both the shows do the same thing, but in a different order.


Both of the shows use reaction shots. These shots come almost always when someone has made a joke and it shows a medium shot of another contestant laughing or smirking. They don’t last very long, about half a second to a second (mostly) on both programs. I can’t see any detectable differences between the reaction shots on the programs. Sometimes it seems there is a reaction shot mistakenly, as if they thought someone was about to burst out laughing but actually they don’t. I suppose it would be hard to gauge which reactions to show as you have to make the cut live and instantaneously.  


As we can see there are key similarities and conventions used between these two quiz-shows. People don’t realise the repetition of the format, but that’s because it is seamless and works well. There are differences, but the actual shots used are exactly the same throughout each show.